Happy Tuesday, dear reader(s)! As we promised you last week, we are going weekly starting today! Tuesday! Because a glorious Tuesday it is! What’s that? It’s Thursday? Well crap.
Anyhoo, we at the ATM offices have been very busy keeping tabs on both the summer TV lineup and the soon-to-debut fall programming. As we pour over press releases for The Vampire Diaries (it’s not a Twilight knock-off, TYVM. Except for the acting. And the whole vampire thing…whatevs) and build up our second season 90210 stamina (that first season was Dulls-ville!), we’re noticing a trend in “new” TV shows. It’s a trend we like to call “everything old is new again.”
Case in point: On a dull Tuesday night (are you sure today isn’t Tuesday?), Co-Creator A flipped on ABC Family, one of the few channels to offer non-reality new programming during the hot summer months. Never one to let us down, ABC Fam was premiering a new episode of one show and debuting the pilot of another. Fantastic. However, those shows were 10 Things I Hate About You, which we all know was stolen from, er, inspired by the film, and Ruby and the Rockits, a sitcom about a girl who discovers her dad is an aging rockstar and goes to live with his family, including his brother who is also an aging rockstar. Said washed up rockstars are played by David Cassidy (aka Keith Partridge) and his real-life brother Patrick Cassidy. Where was other famous Cassidy brother Shaun, you ask? Producing and creating the damn show! Really? REALLY?!
Laughing hysterically at the nonsense that was a blast from Nick at Nite past, A flipped the channel to the CW where 90210 was on a commercial break. The CW, clearly hoping to capitalize on the inexplicable popularity that is the new version of everyone’s 7th grade fave nighttime soap, ran an ad for the new Melrose Place. Now, we have to be honest with you, dear reader(s): Melrose Place looks freaking awesome! And yes, we said the same of 90210 and were nothing but underwhelmed with the results, but dude, how much does Ashlee Simpson look like a little mini-Sydney?? AND do you know who plays the blonde lesbian on the show?? Katie Cassidy! Do you know who her dad is?? DAVID CASSIDY! Talk about a primetime battle of the network stars past and present!!
As if the new Melrose wasn’t enough Aaron Spelling deja vu, the CW is also rolling out The Beautiful Life. (PS, they gave it a nickname, TBL. Good luck with that. Giving yourself a nickname never works. A tried to give herself the nickname Tate for a while. Notice we don’t call her Co-Creator T.) This show may be produced by Ashton Kutcher (don’t EVEN get us started), but it’s CLEARLY a knock-off of the short lived (yet totally awesome) Models, Inc. And for that reason alone, we will watch.
What’s our point here? Our point is that the kids these shows are marketed to (yes, we do actually realize we’re not the demographic) have no idea these shows or their stars existed long before they were singing Hilary Duff songs into their baby hairbrushes. Networks are passing off ideas stolen from our generation (and our parent’s generation, sheesh David Cassidy!) as new programming! It’s not cool.
And even less cool is the fact that it gives us more reason to watch these shows instead of the ones made for our demographic (you know, like Law and Order or CSI New Jersey). And for that we are eternally angry. And grateful.
Now if only they’d remake Clarissa Explains it All or Salute Your Shorts. We miss Budnick. And Ferg-face.

Melrose Place then...

Melrose Place now.